Internal Communication Strategy & Plan Examples Best practices

It’s necessary to inform your team first and foremost, but your internal communications practices should ultimately lead to action. As Viktoria Tegard of Virgin Atlantic alludes to in the quote above, internal communications should involve, motivate and inspire your team to go above and beyond. Gone is the notion that it’s called “work” for a reason and it’s not supposed to be fun. Work can be fun but also productive, and that includes internal communications. Think about what content you’ll be sharing as well as the tool you’ll use to share it.

  1. Whether you’re sharing internal documents or looking to plan specific events without starting an endless email chain, Slack may be your go-to.
  2. It’s necessary to inform your team first and foremost, but your internal communications practices should ultimately lead to action.
  3. Before you share an article, video or infographic, ask yourself if you’re curating content that’s truly meaningful to your audience—or if you’re just filling a gap.
  4. Internal communications centers around how employees communicate within the organization, while external communication is more about how employees talk about the organization.
  5. Evaluate the progress of the strategy by posing relevant questions to measure any deviations.

That’s why it’s essential to implement effective internal communications strategies. Make sure you use the right tools and promote an open dialogue anchored in company values. This ensures that your employees will stay connected and aligned, even when they’re spread out.

Another major misconception is that to have a successful internal comms strategy, you have to include everyone in all messages for transparency—that’s just not true. While your employees want to be in the loop on news and internal communications strategy best practice company information, overwhelming them with too much detail could cause them to ignore updates as they come through. Your new internal communications strategy won’t magically transform employee experiences overnight.

Internal Communications Best Practices for HR

In today’s digitally connected workspace, developing an effective internal communication strategy is more crucial than ever before. You have learned that it is essential for businesses aiming to enhance employee engagement and productivity to implement a strong internal communications plan. However, like any structured system, it’s only as good as the checks and balances designed to oversee its implementation. Establishing accurate metrics and key performance indicators (KPIs), and conducting a thorough internal communications audit, can be a vital cog in the success of a company’s communications strategy. An internal communications strategy serves as a roadmap for fostering employee engagement, aligning the workforce with organizational goals, and creating a culture of open and effective communication.

The age of the internet has given us access to more information and instant correspondence than ever before, which can be both a blessing and a curse. Consider sending out your internal newsletter less frequently or showing fewer metrics. Focus on sending the right information to the right people at the right time. Internal communication refers to exchanging information, messages, and ideas within an organization. It involves sharing information and knowledge among individuals or groups within an organization, including employees, managers, departments, and teams. Your internal comms plan will spell out how you’ll provide employees with the right information at the right time and via the right channels so everyone stays on the same page.

Make Internal Communication Effective With AhaSlides

In reality, the way that your company communicates comes down to the policies and messages that your brand represents. Expect any significant changes to take a while to implement, at least if the old tools still are available for other purposes. For example, you may previously have used your project management tools for storing related documents but now want all documents stored in a knowledge base for easier access.

Evidently, not all information can be made available to everyone at all times. However, maintaining some transparency on what is directly influencing an employee’s work efforts can have tremendous effects on the harmony and rapport within the organization. With a knowledge base, you can allow your customers to self-help themselves, thus reducing your customer support by up to 60%. Furthermore, you can also have your team get instant answers to the questions they need without having to email themselves all using knowledge base software. By determining what to upload to the knowledge base and where to add it, you make sure that employees get the requested information and find it easily. Employees don’t want a deluge of information, but they don’t like to be kept in the dark, either.

Your employees are experts in their fields; working at the grassroots level makes them erudite about your products and services, customers, and customer pain points. Internal surveys allow you to gather their intelligence and transform them into meaningful decision-making points. Visual communication is also a fantastic tool in microlearning initiatives for employees.

Similar to #6, you want your team to feel as though they’re contributing to something bigger than themselves and that they’re agents of change, which are powerful motivators. Effective communication is an essential component of professional success whether it is at the interpersonal, inter-group, intra-group, organizational, or external level. For instance, Enplug has a channel in Slack titled “random” where team members can share wacky news stories, funny YouTube videos and anything else they find amusing.

Regularly measuring an organization’s performance is an effective way to gain insight into the team’s actual work ethic. Using metrics to track progress can be beneficial for employees, making them aware of the specific approaches that communicators use to demonstrate the ROI for their internal communications initiatives. While it’s tempting to use one tool like a Swiss Army knife, successful employee communications most likely require a multi-tool approach. As an internal communicator, your responsibility is to understand and implement internal communications best practices.

A good way to encourage two-way communication is by asking open-ended questions and conducting internal polls. By only sending what is relevant to them, it will show them that you respect their time. At the end of the day, this reduces information overload and increases engagement. So, we’re going to have a look at a few of those that can help you improve communication in your organization. This is something an HR professional shared during a talk I gave recently. In the company she works for, they use Workplace by Facebook as their number one tool.

Build Trust

Internal communications content that mirrors the company’s mission statement, for instance, not only keeps staff aligned but also reinforces the brand voice consistently. Use an approval process that checks for alignment before dispatching any form of communication. Another similar approach names the four pillars of communication as written words, spoken words, listening, and body language.

An intentional internal communications plan can help organizations manage the ever-growing impacts of a changing work environment. This is a tremendous opportunity for businesses to rethink how they communicate to an often forgotten audience—their own employees. As businesses continue to adapt to a rapidly changing world, internal communication has become more critical than ever. The conference is designed to equip you with the tools and strategies you need to effectively communicate with your employees and foster a culture of connection within your organization. For instance, team tools such as HR Cloud Workmates help you share important information with staff members. It also allows enterprises to stay focused on employee engagement and company culture.

A Guide To Boost Workplace Internal Communications: Barriers, Strategies & Tools

In your investigations, be sure to find out how employees feel about the messaging approach itself. Before you craft your strategy, you must have a clear understanding of the target audiences within your organization. Recognize that different employee groups may have varying needs and preferences when it comes to communication. Tailor your messaging and channels to suit these segments using a robust content management system (CMS) that can target the right audience in any language. This targeted approach enhances the relevance and impact of your communication efforts.

Outlining clear business goals from the get-go ensures everyone knows their role and can contribute effectively. Whether it’s for a specific project or a general task, having written guidelines or expectations can be a reference point for everyone. Encourage leaders and managers to be approachable and available for discussions, fostering an environment where employees feel their voices matter. For example, set aside specific hours in which you are available for casual chats. When employees are kept in the loop and understand their roles, they tend to feel more secure and engaged in their jobs.

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